November 22, 2016 – Speaker: Nathan Stelter, The Stelter Company, “Data to Design: Using Research to Drive the Creative Process”
This presentation will provide a multi-dimensional view from the new 2016 U.S. Healthy Aging Database® study and how its findings may impact charitable giving marketing communications. We'll look at how donors prefer to learn about organizations and the vehicles best suited to communicate by nonprofit sector. In the presentation we'll also provide data from the study that will drive strategic direction and demonstrate how some simple changes that any organization can make to their marketing communications materials can improve the chance of resonating with donors. The presentation will show real examples of how data was applied in the creation of print, digital and social medial planned giving marketing materials.
Members are encouraged to bring a guest or guests that would make a valuable addition to the group. There will be no charge for potential members attending this meeting.
We ask that you wear your respective work name badge to the meeting. This allows other members and guests to immediately associate you with your organization! If you do not have a name badge and RSVP for the meeting, we will have a generic nametag waiting for you.
November 22, 2016 Agenda
Networking and Coffee - 8:00 – 8:30 am
As a member/guest you are welcome to stop in the cafeteria and grab a beverage and breakfast snack prior to coming into the room. At checkout simply let the cashier know you are with the MIPGC.
Education Program - 8:30 – 9:30 am
Regular monthly meetings of the MIPGC are held at Iowa Lutheran Hospital (corner of East University and Penn Avenue in Des Moines) on level B in the back of the cafeteria.
Next Meeting: January 24, 2017